Today I sifted through 3 pounds, one and one half ounces of Thanksgiving Day ads in The Daily Press. A glorious mass of colored paper designed to excite me into buying things. Advertising that might even tempt me into queuing into shopping lines at ungodly hours of the late night or early morning.
Sadly or happily, I'm not sure which, I found nothing of interest in all the creative commercials.
I'm reminded of a sales idea about gaining a sale by appealing to a customers personal agenda of " Wants and Needs ". All of us want certain things and all of us need certain things. Curiously, I found nothing in the pile of ads I really wanted or needed. Have I failed at being a consumer ?
It's easy for me to discount most of the newest electronic gizmos since I have barely mastered use of the older gadgets. Having a tiny device capable of many "applications" is also frightening. I'm beyond the time of needing fashionable clothing. I've discovered if you live long enough yesterdays fashions eventually recycle to the present. As to modern tools, I have old ones that remind me of my total mechanical ineptness, thank you very much !
It's just hard to get excited about compiling a wish list for Santa of new stuff when I've got old stuff which is overflowing every closet and storage space.
I suppose as one gets older the "wants and needs" of material things decreases. But, I still enjoy giving to others and I'll find pleasure in any gifts I receive. So, please don't take me off your gift list !
Finally, to be completely honest, I did clip one coupon from the pages and pages of flyers. It was a nifty three dollar coupon for rechargeable batteries. Enough said.
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